A deep dive into the world of Champagne Thiénot

In Reims, the world capital of Champagne, Thiénot Champagne redefines the art of wine tourism. Here the spirit of effervescence is experienced through educational tours, historic cellars and stylish wine tastings. An address like no other, le N°3 rue du Marc opens its doors for a unique experience, a blend of tradition and modernity, where our commitment is to make your visit to the cellars in Reims unforgettable.

The cellars visits are open everyday from 10am to 7pm

📞 +33 3 26 77 12 69

BOOK A TOUR

Several options are available to discover the secrets behind the making of our Champagnes. Each package includes our immersive cellar tour, followed by a tasting of Champagnes selected from our two House collections: ORIGINE (Brut, Blanc de Blancs, Rosé and Vintage) and FAMILLE (Cuvée Stanislas, Garance and Alain Thiénot).

Our experienced, multilingual guides will be at your side throughout the experience. For families, a dedicated children’s play area in the cloisters is at your disposal throughout the tour.

Bouteille Champagne Thiénot - Cuvée Garance 2012

The start of the adventure

Origine Collection Tour

Guided tour of the cellars and tasting of two glasses of our Origine cuvées (Brut, Blanc de Blancs, Rosé or Vintage).

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Maximum 18 guests

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Tour conducted in French or English

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Duration: approx. 1hr 45 mins

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Cost: from 45€ pp

Bouteille de champagne Thiénot - Collection Famille

Special times

Family Collection Tour

Guided tour of the cellars and tasting of three Champagnes: the Brut together with two ‘Family’ vintages (Garance Blanc de Noirs, Stanislas Blanc de Blancs or Cuvée Alain Thiénot).

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Up to 18 guests

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French or English language

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Duration: approx. 2 hours

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Cost: from 95€ pp

Visite privée en groupe – Champagne Thiénot

AN EXCLUSIVE PRIVATE EVENT

PRIVATE GROUP TOUR

Our team remain at your disposal to tailor your experience specifically to your requirements. Whether you’re looking for a masterclass, personalised workshop, drinks reception or private tasting room hire, inside or outdoors, in small company groups or for larger corporate events, get in touch for a personalised experience designed just for you.

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CHOICE OF LANGUAGE ON REQUEST

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DURATION DEPENDING ON WINE TASTING

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PRICES AVAILABLE ON REQUEST

La dégustation technique - Collection Origine (cuvée Brut)

THE TECHNICAL TASTING

CRUS & VINTAGES MASTERCLASS

A tasting workshop featuring 3 “Prestige Vintage Collection” cuvées: explore the influence of terroir and vintage.

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Maximum 8 participants

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French and English simultaneously

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Duration: approximately 45 minutes

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Price: €70 per person

Hosted by the Family

Tour with Garance Thiénot

Garance is your guide! She shares the story of her family and personal anecdotes about Champagne during an intimate cellar tour, followed by a tasting in a private lounge of the three cuvées she feels like sharing with you that day.

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Maximum 8 participants

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French

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DURATION: Approximately 2 hours – one Thursday per month at 7:00 PM, after the cellars close

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Price: €150 per person

La dégustation technique - Collection Origine (cuvée Brut)

DIY – Disgorge It Yourself

Craft Workshop: Disgorgement Experience

Experience the winemaker’s craft: disgorge and dress your own bottle of non-vintage Brut selected from the wine library in the Lab, following the guidance of your host. Enjoy a tasting of a family cuvée while your bottle undergoes disgorgement.

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Maximum 6 participants

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French and English simultaneously

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Duration: approximately 45 minutes

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Price: €120 per person

Cloître arboré et jardin intérieur du 3 rue du Marc Cloître arboré et jardin intérieur du 3 rue du Marc Cloître arboré et jardin intérieur du 3 rue du Marc Cloître arboré et jardin intérieur du 3 rue du Marc

An interactive immersive experience

at the heart of Champagne’s viticultural heritage

From the moment you arrive, the elegant facade, restored meticulously in keeping with Champagne heritage, promises a truly memorable experience. Spanning an impressive 5 000 m2, the new premises are the result of an ambitious architectural project where subtle contemporary style meets tradition, all the while showcasing local craftsmanship. The various spaces constructed from local Saint Pierre Aigle limestone and French oak create a warm, authentic atmosphere bathed in natural light.

Once inside, the ground floor leads on to a tree-lined cloister with open interior garden; sure to whet your wine appetite amid a tranquil, lush and verdant haven unique to Reims.

This free, educational, interactive tour

for the whole family takes visitors through the following zones:

  • 3D model of Reims Cathedral: paying tribute to the city’s historic and cultural legacy, underscoring the close ties between the Champagne region and its rich heritage.
  • Wall of Curiosities: showcasing antiques, ancient and rare tools and original anecdotes relating the history of Thiénot Champagne, from its foundations to international renown.
  • Interactive map of the Cru Villages of Champagne: 6 m2 relief panorama reveals the rich diversity of the Champagne terroirs, from Premier Crus to Grand Crus, and shines a spotlight on the unique influence of the soils and climate.
  • Working Model of a vine for an immersive insight into the vineyard growth cycle, from winter right through to the harvest, for a better understanding of how each tiny action can influence fruit quality.
  • Wine production replica: a series of interactive working exhibits bringing to life the winemaking process.
  • Aroma workshop by grape variety: a sensory experience to learn how to identify the iconic aromas associated with Chardonnay, Pinot Noir and Pinot Meunier.
Champagne Thiénot – cathédrale - Reims Champagne thienot – vigne – savoir-faire Champagne thienot – vigne – savoir-faire

This first ground floor tour is a fascinating deep dive into the world of Champagne.

The guided tour, available in several languages, is ably led by a team of enthusiastic, knowledgeable experts. This section of the tour takes approximately 1 hr to complete and is interspersed with interactive exhibits, audiovisual screenings and artistic interpretations, providing a packed programme of engaging and multi-sensory experiences. Highlights include:

  • Immersive screenings on the chalk walls, explaining the importance of terroir in Champagne.
  • Step back in history with a film by founder Alain Thiénot, retracing the family history.
  • Explore an authentic 13th century cellar, a real-life testament to centuries of expertise.
  • Remuage or ‘riddling’ demonstrated with the aid of lighting to understand this vital stage in the making of Champagne.
  • A brief pause in the impressive Vinothèque wine museum, an elegant sanctuary ideal for tasting and discovery.

Time to taste Thiénot Champagne

a moment of wine tasting discovery

And to complete the tour, a tutored tasting of two of our iconic cuvées, where our expert, passionate guides will take you on a journey to reveal the subtle aromatics, structure and all-important effervescence in Champagne. Visitors will receive a host of top tips on food and wine pairings, the optimum time to enjoy the wines, ideal serving temperature and the most suitable glassware to enhance the tasting experience.

And for true wine aficionados, exclusive masterclasses provide an even more comprehensive insight into the art of Champagne: identifying flavours and aromas, blending, and the subtle art of bubbles.

Dégustation – champagne thienot Dégustation – champagne thienot

Fine wine boutique

with beautiful bottles

The final stop is at our wine boutique, where our Origine, Famille and Special Release collections are available on sale, along with an exclusive selection of rare back vintages.

And because enjoying our Champagnes celebrates French art de vivre, you will also find a carefully curated gift range from selected partners, including elegant glassware and other objects of desire.

An exciting venue for events and creating shared memories

Le N°3 is also a unique event space in Champagne. Whether hosting a seminar, private party or a corporate event, our flexible event spaces provide an elegant, welcoming setting. The cellar and tasting experience are optional extras to add an original, refined touch to your event.

FAQs

1. How does a visit to the Champagne Thiénot cellars in Reims take place?

Our guided tours take you into the heart of our historic cellars in Reims, where you will discover the history of Maison Thiénot, our winemaking methods, and the art of blending. The visit concludes with a guided tasting of emblematic cuvées, depending on the option selected.

2. Is it necessary to book in advance to visit the Champagne Thiénot cellars?

Yes, advance booking is strongly recommended. Our time slots are limited in order to guarantee a personalized, high-quality experience. You can book directly online or contact us by phone.

3. What is the price of a cellar tour with tasting?

Our tours start from 45€ per person. This price includes the guided tour and a tasting. Customized options are also available upon request.

4. Does the visit include a Champagne tasting?

Yes, each visit includes a guided tasting of several cuvées from Maison Thiénot, selected according to the option chosen.

5. How long does a cellar visit last?

The visit lasts approximately 1 hour 15 minutes to 1 hour 30 minutes, including the tasting. We recommend arriving 10 minutes early to ensure a relaxed experience.

6. Are children allowed to take part in the visit?

Children are welcome under the responsibility of their parents. Please note that tastings are strictly reserved for adults of legal drinking age. Prices vary according to age conditions.

7. Do you offer tours in English or other languages?

Yes, we offer guided tours in French and English. For other languages, please contact us.

8. Is it possible to book a private visit?

Absolutely. We offer private tours upon request, ideal for groups, companies, or special occasions. Please contact us directly for a personalized quote by email: contact.le3@thienot.com

9. What are your opening hours for visits?

Our cellars are open for visits from Monday to Sunday, from 10:00 to 19:00. Please check our online calendar for availability.

10. Can Champagne be purchased on site after the visit?

Yes, our boutique welcomes you at the end of the visit. You will find our entire range, as well as limited editions available exclusively on site. You may also purchase glassware and other refined lifestyle items selected by the family.

11. Do you offer dining facilities on site?

No, we do not have a restaurant. The Champagne bar at Le N°3 offers finger food. Culinary events may be organized on a temporary basis. Breakfast is served exclusively to hotel guests.

12. Do you offer accommodation on site?

Yes, Hôtel Le N°3, a 5-star establishment located at the same address, offers 12 fully equipped rooms, including a luxurious suite. A spa is also available to residents, providing a moment of relaxation after visiting our Champagne cellars.

13. Where can I park to visit the Champagne Thiénot cellars?

Several parking facilities are available nearby, including Hôtel de Ville parking, Boulingrin parking, and Forum parking.

14. Are the cellars accessible to visitors with reduced mobility?

Yes. We do everything possible to welcome all visitors. However, please inform us in advance by phone or email so that we can make the necessary arrangements.

15. Do you organize events or masterclasses related to Champagne?

Yes, Champagne Thiénot regularly offers tasting masterclasses, private evenings, and cultural events. Check our calendar or subscribe to our newsletter to stay informed.

16. Are pets allowed?

Out of respect for other visitors and for hygiene reasons, pets are not allowed during visits, with the exception of guide dogs for the visually impaired, or if the animal is carried in a suitable bag or transport crate.

17. Is the boutique accessible without taking part in a cellar tour?

Yes, our boutique, reserved for private customers, is accessible without a visit for your purchases (payment on site).

18. What are the boutique’s opening hours?

Our boutique is open every day during the same hours as the visits. Please check our online calendar for availability.