A deep dive into the world of
Champagne
at 3
In Reims, the world capital of Champagne, Thiénot Champagne redefines the art of wine tourism. Here the spirit of effervescence is experienced through educational tours, historic cellars and stylish wine tastings. An address like no other, le 3 rue du Marc opens its doors for a unique experience, a blend of tradition and modernity, where our commitment is to make your visit to the cellars in Reims unforgettable.
BOOK A TOUR
Several options are available to discover the secrets behind the making of our Champagnes.
Each package includes our immersive cellar tour, followed by a tasting of Champagnes selected from our two House collections: ORIGINE (Brut, Blanc de Blancs, Rosé and Vintage) and FAMILLE (Cuvée Stanislas, Garance and Alain Thiénot).
Our experienced, multilingual guides will be at your side throughout the experience. For families, a dedicated children's play area in the cloisters is at your disposal throughout the tour.
The start of the adventure
Origine Collection Tour
Guided tour of the cellars and tasting of two glasses of our Origine cuvées (Brut, Blanc de Blancs, Rosé or Vintage).
Maximum 18 guests
Tour conducted in French or English
Duration: approx. 1hr 45 mins
Cost: from 45€ pp
Special times
Family Collection Tour
Guided tour of the cellars and tasting of three Champagnes: the Brut together with two 'Family' vintages (Garance Blanc de Noirs, Stanislas Blanc de Blancs or Cuvée Alain Thiénot).
- Up to 18 guests
- French or English language
- Duration: approx. 2 hours
- Cost: from 95€pp
An exclusive private event
Private group tour
Our team remain at your disposal to tailor your experience specifically to your requirements. Whether you're looking for a masterclass, personalised workshop, drinks reception or private tasting room hire, inside or outdoors, in small company groups or for larger corporate events, get in touch for a personalised experience designed just for you.
- Choice of language on request
- Duration depending on wine tasting
- Prices available on request
An interactive immersive experience
at the heart of Champagne's viticultural heritage
From the moment you arrive, the elegant facade, restored meticulously in keeping with Champagne heritage, promises a truly memorable experience. Spanning an impressive 5,000 m2, the new premises are the result of an ambitious architectural project where subtle contemporary style meets tradition, all the while showcasing local craftsmanship. The various spaces constructed from local Saint Pierre Aigle limestone and French oak create a warm, authentic atmosphere bathed in natural light.
Once inside, the ground floor leads on to a tree-lined cloister with open interior garden; sure to whet your wine appetite amid a tranquil, lush and verdant haven unique to Reims.
This free, educational, interactive tour
for the whole family takes visitors through the following zones:
- 3D model of Reims Cathedral: paying tribute to the city's historic and cultural legacy, underscoring the close ties between the Champagne region and its rich heritage.
- Wall of Curiosities: showcasing antiques, ancient and rare tools and original anecdotes relating the history of Thiénot Champagne, from its foundations to international renown.
- Interactive map of the Cru Villages of Champagne: 6 m2 relief panorama reveals the rich diversity of the Champagne terroirs, from Premier Crus to Grand Crus, and shines a spotlight on the unique influence of the soils and climate.
- Working Model of a vine for an immersive insight into the vineyard growth cycle, from winter right through to the harvest, for a better understanding of how each tiny action can influence fruit quality.
- Wine production replica: a series of interactive working exhibits bringing to life the winemaking process.
- Aroma workshop by grape variety: a sensory experience to learn how to identify the iconic aromas associated with Chardonnay, Pinot Noir and Pinot Meunier.
This first ground floor tour is a fascinating deep dive into the world of Champagne.
Our historic cellars: an immersive experience in the depth and grandeur of our wine cellars
Once your booking confirmed, a guided tour will take you underground through almost a kilometre of galleries. Immerse yourself in our historic cellars, where ancient architecture meets cutting-edge technology.
The guided tour, available in several languages, is ably led by a team of enthusiastic, knowledgeable experts. This section of the tour takes approximately 1 hr to complete and is interspersed with interactive exhibits, audiovisual screenings and artistic interpretations, providing a packed programme of engaging and multi-sensory experiences. Highlights include:
- Immersive screenings on the chalk walls, explaining the importance of terroir in Champagne.
- Step back in history with a film by founder Alain Thiénot, retracing the family history.
- Explore an authentic 13th century cellar, a real-life testament to centuries of expertise.
- Remuage or 'riddling' demonstrated with the aid of lighting to understand this vital stage in the making of Champagne.
- A brief pause in the impressive Vinothèque wine museum, an elegant sanctuary ideal for tasting and discovery.
Time to taste Thiénot Champagne
a moment of wine tasting discovery
And to complete the tour, a tutored tasting of two of our iconic cuvées, where our expert, passionate guides will take you on a journey to reveal the subtle aromatics, structure and all-important effervescence in Champagne. Visitors will receive a host of top tips on food and wine pairings, the optimum time to enjoy the wines, ideal serving temperature and the most suitable glassware to enhance the tasting experience.
And for true wine aficionados, exclusive masterclasses provide an even more comprehensive insight into the art of Champagne: identifying flavours and aromas, blending, and the subtle art of bubbles.
Fine wine boutique
with beautiful bottles
The final stop is at our wine boutique, where our Origine, Famille and Special Release collections are available on sale, along with an exclusive selection of rare back vintages.
And because enjoying our Champagnes celebrates French art de vivre, you will also find a carefully curated gift range from selected partners, including elegant glassware and other objects of desire.
An exciting venue for eventsand creating shared memories
Le 3 is also a unique event space in Champagne. Whether hosting a seminar, private party or a corporate event, our flexible event spaces provide an elegant, welcoming setting. The cellar and tasting experience are optional extras to add an original, refined touch to your event.
Organize an event
