Experience Thiénot
at 3 rue du Marc
An extraordinary destination, ‘Le 3’ is a unique wine experience centred on Thiénot Champagnes, blending heritage, innovation, and conviviality. Whether passing through the region or a Reims local resident, a curious novice or a seasoned wine aficionado, with a small group of friends or family, join Garance, Stanislas and Alain Thiénot at the heart of their Champagne House to celebrate Champagne in all its splendour.
Book a tour
Several options are available to help you discover the secrets behind the making of our Champagnes. Each visit includes the immersive cellar tour, followed by a tasting of cuvées from the House collection: ORIGINE (Brut, Blanc de Blancs, Rosé and Vintage) and FAMILLE (Garance Blanc de Noirs Vintage, Stanislas Blanc de Blancs Vintage and Alain Thiénot Vintage)
Our experienced, multilingual guides will be by your side throughout the experience. For families, a dedicated children’s play area is available in the cloister.
The start of the journey
Origine Collection
Guided tour of the cellars and tasting of two “Origine” cuvées (brut and blanc de blancs or rosé or vintage).
Max. number of people per tour: 18
French or English
Duration: approx. 105mins
Cost: from 45€
Special times
Famille Collection
Guided tour of the cellars and a tasting of the Brut and two “Famille” vintages (Garance Blanc de Noirs or Stanislas Blanc de blancs or Cuvée Alain).
- Max. number of people per visit: 18
- French or English
- Duration: approx. 120mins
- Cost: from 95€
Our team is at your disposal to tailor your experience to your needs. Masterclass, personalised workshops, cocktail format or private tasting room, indoor or outdoor, for small groups or corporate events—contact us for a bespoke experience designed just for you contact.le3@thienot.com
Experience Le 3
House cellar tours
Ideally located at 3 rue du Marc, in a quiet pedestrian alley in the heart of the historic centre, Le 3 is more than just an address: it embodies the bold spirit of the Champagne House! An exceptional setting where modernity, originality and heritage align for a true sensory deep-dive into the world of Champagne. The Thiénot family finally opens its doors to enthral those seeking a refreshing way to discover this prestigious wine and the rich splendours of the region.
From the moment you arrive, the elegant façade, restored meticulously in keeping with Champagne heritage, promises a truly memorable experience. Spanning an impressive 5,000m², the new premises are the result of an ambitious architectural project where subtle contemporary style meets tradition, all the while showcasing local craftsmanship. The various spaces constructed from local Saint-Pierre-Aigle limestone and French oak create a warm, authentic atmosphere bathed in natural light.
And once inside, the ground floor immediately leads to a tree-lined cloister with an open interior garden; sure to whet your wine appetite set against a tranquil, lush setting unique to Reims.
An educational,
interactive Journey for the whole family
Like a true voyage back to traditional times, you are invited to wander and discover our Champagne heritage, the history of the House as told by Alain Thiénot, and the secrets of this effervescent wonder unlike any other sparkling wine in the world. An oversized model of a vine serves to illustrate the vineyard growth cycle, while an animated map identifies the major wine-producing areas in Champagne. The “Wall of Curiosities” showcases antique tools, historic bottles and unusual objects associated with champagne production. A sleek, interactive “factory” exhibit brings the winemaking process to life.
This interactive tour is suitable for young and old alike, and includes a dedicated area for younger visitors, including a fun, play area.
This is without doubt an original and educational way to uncover all the secrets of Champagne craftsmanship.
A deep dive into the depths and grandeur of the wine cellars
Once your reservation confirmed, a guided tour will take you underground through nearly a kilometre of historic galleries. A spectacular vat room awaits, soaring some 10m high, before visiting the Vinothèque wine museum which serves as a true sanctuary to showcase Champagne Thiénot’s artisan craft over the years. This innovative, hour-long tour is punctuated by immersive workshops, audiovisual screenings, soundscapes and artistic installations, for a true understanding of the key stages of Thiénot’s champagne production process, including riddling, disgorgment and more. A packed programme of captivating, multi-sensory experiences in every sense!
A boutique specialising
in fine wine
The tour continues with a tutored tasting workshop led by our experienced and passionate guides, including two of Thiénot’s signature cuvées, revealing their subtle aromatics, structure and all-important effervescence. Visitors will receive a host of top tips on food and wine pairings, the optimum time to enjoy the wines, ideal serving temperature and the most suitable glassware to enhance the tasting experience.
The tour culminates in our boutique, where our Origine, Famille and Special Release collections are available to buy, along with an exclusive selection of rare vintages. And because enjoying our champagnes is all part of the French art de vivre, our boutique also offers a carefully curated range of products from selected partners, elegant glassware and other desirable items.
Practical info
Conveniently located and within easy reach of the city centre
51100 Reims
10am-8pm
other languages available on request
45 mins from Paris by TGV and an hour from CdG airport by car
